Director of Product, Activity Apps (NRC & NTC)

Jan 2020 - Present 

As head of digital health & fitness for Nike, I defined the strategy, roadmap, and experiences of the overall product portfolio. My primary focus was guiding our flagship touch points – Nike Run Club, Nike Training Club, Apple Watch Nike Partnership – making sure they systematically delivered value to our active consumers across 153 countries and 10 languages.

We built one of the strongest athlete communities in the world that used our platforms every day to move and inspire others through engaging features including personalized coaching, trends & insights, a unique Watch experience and partnership, and state of the art 1,500+ workout content.

I lead a team of 6 Product Managers to build business cases, define requirements, prioritize roadmaps, test and launch global experiences. Cross-functional partnerships with engineering, design, research & innovation teams, physical product and brand marketing.

Sr. Program Manager, iOS/macOS

December 2017 - Nov 2019

• Directed the end-to-end development and launch of OS-wide features impacting over 1 billion users worldwide, collaborating with 6 engineering teams and coordinating cross-functional efforts across design, marketing, QA, and executive leadership.

• Defined and prioritized feature roadmaps, facilitated decision-making, and ensured alignment between technical execution and product objectives for iOS and macOS releases.

• Delivered key initiatives like Screen Time (iOS 13 & macOS Catalina), empowering users to better manage their digital health and device usage, including parental controls and personalized insights.

• Enhanced user experiences with improvements to Onboarding & Setup, Bedtime in Clock, and other applications, balancing technical feasibility with customer-centric design.

• Presented progress and strategic updates to executive stakeholders, bridging the gap between engineering execution and business goals.

Product Manager, Online Store

Jan 2015 - December 2017

• Led the complete redesign of Apple.com’s checkout flow, delivering a seamless, user-focused experience that improved conversion rates beyond expectations, balancing technical requirements with customer needs across platform and front-end interfaces.

• Defined and executed the roadmap for Pickup In Store, launching global enhancements such as a scheduling feature to streamline the customer journey during high-demand product launches (e.g., iPhone), ensuring operational efficiency and superior customer satisfaction.

• Partnered with engineering, design, analytics, and marketing teams to prioritize features, optimize workflows, and deliver measurable business impact across Apple’s e-commerce platform.

Product Manager, Mobile e-Commerce & Omnichannel

Jul 2012 - Jan 2015

I owned the A&F business strategy for Mobile Commerce and Omni-Channel integrations. During my time at A&F I drove the redesign of their 4 Mobile e-commerce sites, built our native mobile apps, set the foundation for APIs that would allow the native apps to offer native commerce capabilities. I also was part of the team that launched a few pilots for our Omni-Channel capabilities like reserve & pickup in store.

Product Manager, webOS App Store

Mar 2011 - Jun 2012

At Palm, which got acquired by HP, I worked on webOS to drive the definition and execution of new features of the App Catalog and its related services (Developer Portal, Payment and other Cloud services) and set the roadmap and strategy for growth of their app ecosystem. Key responsibilities and projects included launching Pivot, a new way of discovering interesting applications, included in the App Catalog and praised as a great innovative feature of the TouchPad. I also launched the App Catalog in new countries, with Operator Billing as a new payment method on multiple carriers in Europe and Asia.

Product Manager, Mobile Apps

Jul 2009 - Mar 2011

Seesmic was a dashboard for social networks and is available on Mobile, Web and Desktop. During my time at Seesmic I:

• Built and led a 15-person team to design and develop award-winning mobile apps for iOS, Android, and Windows Phone 7, achieving over 1 million downloads.

• Partnered with Apple, Google, and Microsoft as an early feature partner, including being a launch partner for Microsoft Windows Phone 7, driving visibility and user acquisition.

• Delivered cutting-edge mobile experiences in the early days of app stores, setting a foundation for the future of social networking on mobile platforms.

Product Manager

Jan 2008 - Jul 2009

Scout Labs helped companies monitor they brand and products on social media in a real-time web-based application. Scout Labs has been acquired by Lithium technologies in May 2010 and is now called Lithium Social Media Monitoring.

• Developed and launched a web app enabling product marketers and executives to monitor the voice of the consumer through blogs and social media platforms.

• Designed and prioritized features for our web interface delivering comprehensive and user-friendly reports, and our web crawler on the back-end. Pioneered early use of sentiment analysis, enhancing decision-making for product strategy and market positioning.